Peach it up is a budding brand marching towards modernizing elegant Indian ethnic wear

TIL Desk Lucknow/ Peach It Up, All About Sprucing Up Timeless Chikankari Peach it up is a budding brand marching towards modernizing our elegant and ever graceful Indian ethnic wear, making it more versatile and redefining fashion amalgamated with our heritage and culture.

Our creative director & founder, Samridhi Agrawal, being a noticeably young entrepreneur bought this brand to life at the mere age of 18 years with an eye for fashion and a vision of the constant innovation of this craft by keeping up with the coming of age designs, fabrics, and multi-purpose outfits suitable for the weather.

Chikan, literally meaning embroidery, an Indian art technique with soul-pleasingly beautiful stitches and motifs is more than just beauty woven into folds, woven in it is the evolution of our history, tradition and culture.

With the launch of our new collection at a recent pop-up in Taj Mahal Hotel, Lucknow – we introduced a variety of alluring and eye-catching unstitched chikankari suit sets and dresses with Kaamdani, pearl and sequence work.

The pop-up not only served as a great way to interact and know our audience better but also gave us a remarkable platform to showcase our collection at the heart of the city. We at Peach it up, thrive to serve our people with stand out chikan garments in the market that not only help women make statements but also, stick to their Indian traditional roots.

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