Harley back in saddle: Rides with Hero for ‘most affordable’ bike

TIL Desk/Business/New Delhi/ Two years after it hitched a ride with Hero MotoCorp (Hero), Harley-Davidson (Harley) and the Pawan Munjal-led firm are gearing up to ride into the middleweight (midweight) motorcycle segment (350-850cc) in the world’s largest two-wheeler market.

To be rolled out under the Harley and Hero brands, the first co-developed model is likely to go on sale by the end of 2023-24 (FY24) separately through the sales channels of the two brands, said people in the know. This will be the first of the range of premium models Hero and Harley are co-developing.

“Over the next two-year time frame, you will see models in the volume and profitable segments of the premium, as well as the platform we are developing jointly with Harley,” Niranjan Gupta, chief financial officer, Hero MotoCorp, said at an investor call.

The two partners are in “advanced stages of developing the midweight category premium motorcycle”, which will be launched in the Indian market by the end of FY24, said one of the persons referenced earlier.