Zee launches two new channels in Mali

TIL Desk/Business/New Delhi-Expanding its presence in the African continent, media firm Zee Entertainment has entered Mali by launching two new channels — Zee Magic and Zee Cinema. Besides, Zee Africa is partnering with the continent’s largest DTH platform, DStv, for the launch of Zee Bollymovies — an English-dubbed Bollywood movie channel for the African market, it said in a statement.

Zee Magic is a general entertainment channel dubbed in French while Zee Cinema is a 24-hour Hindi Bollywood movie channel catering to South Asians in the continent, the statement said. Both channels would be available on DTT network TNTSAT Africa in Mali.

Commenting on the expansion, ZEEL International Broadcast Business CEO, Amit Goenka said: “Sharing our existing channels Zee Magic and Zee Cinema with new audiences is a huge achievement for us and we thank TNTSAT for allowing us to bring the best of Bollywood to all their viewers in Mali.