Ashok Leyland goes on a digital drive

TIL Desk/Business/New Delhi/ Commercial vehicles major Ashok Leyland Ltd is embarking on a slew of digital transformation initiatives with an aim to further its aftermarket business.

At a time IT is being seen as a key enabler and differentiator in a competitive business environment, Leyland expects the digital drive to help tap its in-house strength as well as segments such as passenger cars and two-wheelers.

Backed by digital initiatives and other innovations, the company achieved its highest ever market share of 34.7 per cent during the first quarter ended June 2017. According to Dheeraj G Hinduja, chairman, Leyland, the company has managed to get there despite increasing competition because of investments in technology including iEGR (intelligent exhaust gas recirculation), and on plants and products.

The company’s managing director, Vinod K Dasari, adds that digital has been a productivity driver for the company.