”Shoppers” data with Alibaba, Amazon key to supply management”

TIL Desk/Business/Hangzhou/ Shoppers” data with e-commerce giants such as Alibaba, Amazon and Flipkart are fast proving to be the key to reducing inventories in the supply chain. Hangzhou-headquartered Alibaba sees the new age production getting integrated with front-end data held by retailers.

Underscoring the huge significance of consumer data, Chen Xiao Ping, CEO of Intime Retail Group – an Alibaba unit which is converging online and offline retail – said: “(For us) each payment is a beginning of new payment.”

Highlighting the crucial role of data in manufacturing, he noted that production was fast becoming consumer-centric from being product-centric. Alibaba group has fast emerged an e-commerce giant with monthly active mobile users increasing by 236 million over the past two years till September 2019.