Apple, Google launch initiative to curb unwanted tracking

TIL Desk/Business/New Delhi/ In a unique collaboration to safeguard the misuse of location-tracking devices, Apple and Google on Tuesday said they have jointly submitted an industry specification to help combat the misuse of Bluetooth location-tracking devices for unwanted tracking.

The first-of-its-kind specification will allow Bluetooth location-tracking devices to be compatible with unauthorised tracking detection and alerts across iOS and Android platforms. Samsung, Tile, Chipolo, eufy Security, and Pebblebee have expressed support for the draft specification, which offers best practices and instructions for manufacturers.

“Apple launched AirTag to give users the peace of mind knowing where to find their most important items,” said Ron Huang, Apple’s vice president of Sensing and Connectivity. “This new industry specification builds upon the AirTag protections, and through collaboration with Google results in a critical step forward to help combat unwanted tracking across iOS and Android,” Huang added.