Apple, Google, Microsoft topmost valuable brands in Forbes’ list

TIL Desk/Business/New Delhi/ With a brand value of $241.2 billion (a 17 per cent increase year-over-year), Apple has topped the Forbes’ annual list of the World’s Most Valuable Brands, which looked at the top 100 companies from the fiscal year 2019.

Google with $207.5 billion (a 24 per cent increase from same period last year) and Microsoft with $163 billion (a 30 per cent rise) were the first and second runners-up, respectively. The top 100 most valuable brands in total were worth $2.54 trillion, up from $2.33 trillion last year.

Companies based in the US made up more than 50 of the top 100. The tech sector was the most common in the rankings with 20 companies, followed by 14 in financial services, 11 in auto and eight in retail. “Companies including Amazon, Netflix and PayPal all show substantial gains in brand value since last year’s list, falling in line with trends related to e-commerce, streaming and digital payments,” Forbes said on Monday.