Have embarked on journey to make Ayurveda contemporary: Dabur

TIL Desk/Business/New Delhi/ FMCG major Dabur India has embarked on a journey to make Ayurveda contemporary and has hastened the pace of innovation to roll out products based on traditional knowledge as part of its growth strategy, company chairman Amit Burman said on Friday.

In his maiden address to shareholders at the company’s annual general meeting, the newly-appointed chairman said the company is keeping pace with the changing consumer landscape, where internet-savvy millennial consumers are “playing tailwinds” to the growth of the FMCG industry.

“There are two big trends in the consumption space in India today: First, the young India. Our millennials and centennials who are increasingly influencing the household in brand purchase decisions,” he said. The second, Burman said, is that Ayurveda and nature continue to occupy prime space in consumer’s minds.