HDFC, SBI, others not adhering to norms on bulk SMSes: TRAI

TIL Desk/Business/New Delhi/ The telecom regulator on Friday released a list of 40 “defaulter” principal entities, including large banks like HDFC Bank, SBI and ICICI Bank, that are not fulfilling the regulatory norms on bulk commercial messages despite repeated reminders.

Hardening its stance on the issue, the Telecom Regulatory Authority of India (TRAI) warned that defaulting entities should comply with the stipulated requirements by March 31, 2021 “to avoid any disruption in the communication with customers” from April 1, 2021.

“As sufficient opportunity has been given to principal entities/ telemarketers to comply with the regulatory requirements and that the consumers cannot be deprived of the benefits of the regulatory provisions any further, therefore it has been decided that from April 1, 2021, any message failing in the scrubbing process due to non-compliance of regulatory requirements will be rejected” by the system, TRAI said in a statement.

TRAI’s norms for commercial messages, based on blockchain technology, aim to curb unsolicited and fraudulent messages.