Netflix signs deals with Airtel, Videocon d2h, Vodafone

TIL Desk/Business/New Delhi-Global video streaming service Netflix on Monday announced strategic partnerships with Airtel, Videocon d2h and Vodafone — making it the worlds leading Internet TV network. With these partnerships, Netflix’s critically-acclaimed programmes like ‘House of Cards’ and ‘Narcos and The Crown’ will be easily accessible to consumers across direct-to-home and mobile platforms throughout the country.

“India is one of the most important and vibrant countries in the world and we are delighted to be teaming up with three of its leading companies to make it much easier for consumers to enjoy Netflix,” Reed Hastings, Co-founder and CEO of Netflix, told reporters here.

“In the months and years to come, we look forward to bringing our Indian members more compelling stories from all over the world, an ever-improving viewing experience and incredible joy,” Hastings added. Under the agreement, Bharti Airtel will integrate the Netflix app into its direct-to-home service throughout the country.