Nokia changes logo for first time in 60 years to signal strategy shift

TIL Desk/Business/New Delhi/ For the first time in 60 years, Finnish tech multinational Nokia has changed its logo as it focuses on faster growth and signals a new strategy shift.

According to Reports, a tech news-related website, this change comes after Pekka Lundmark took over Nokia’s telecom equipment arm, the CEO laid out a three-phase plan – reset, accelerate and scale.

The blue hue will no longer be used by Nokia; instead, it will be replaced with whichever shade is better fitting for the circumstance.  As a result, no particular colour scheme has been assigned.

Lundmark said that Nokia is no longer just a smartphone company, but a “business technology company,”.  Nokia will concentrate on selling equipment to other businesses in addition to expanding its telecom equipment business.