Now, Coca-Cola plans to take Maaza overseas

TIL Desk/Business/Mumbai/ The world’s largest beverage maker, Coca-Cola, is counting on markets such as India to spruce up its portfolio of global brands. The Atlanta-based major sees growth potential in India, ranked sixth in its pecking order of markets.

While part of its India blueprint will involve pushing the local unit up from sixth to fifth position in the next one year, the second part will see the global major increasingly taking some of the popular brands to international markets.

Thums Up and RimZim have been taken to neighbouring countries in South Asia in recent months. “There is potential to take some of our brands to many more markets. “Maaza is one such product we are exploring after Thums Up and RimZim,” said T Krishnakumar, president, India and Southwest Asia, Coca-Cola.

Both Maaza and Thums Up are also products that the company is hoping will touch sales of $1 billion (Rs 7,000 crore) each in India in the future for which the firm is investing behind in terms of new launches, innovations and distribution. Last month, Coca-Cola India had revamped the packaging of Maaza for which it had collaborated with UK-based design agency Taxi Studio.