Big B 1st celebrity voice on Amazon Alexa in India

TIL Desk Bollywood/ Amazon Alexa on Monday announced a partnership with Bollywood megastar Amitabh Bachchan to create a unique voice experience for its Indian fans.

The Amazon Alexa team will work closely with Bachchan to capture his voice and deliver a new voice experience to customers.

It will include popular offerings like jokes, weather, shayaris, motivational quotes, advice and more. Big B’s voice will be available on Alexa devices next year, the company said.

“Bachchan’s voice is truly memorable for any Indian who has grown-up with Bollywood. This combination delivers a perfect pitch to further delight and simplify the lives of our customers,” said Puneesh Kumar, Country Leader for Alexa, Amazon India.