Hrithik Roshan signs Rs 100 crore deal with Cure.fit

TIL Desk Bollywood/ Health and wellness start-up Cure.fit announced on Tuesday Rs. 100-crore partnership with Bollywood star Hrithik Roshan, who will promote Cure.fit through his lifestyle and fitness brand HRX.

This strategic association is expected to accelerate Bengaluru-headquartered Cure.fit’s pan-India expansion plans. The company said its growth plan over the next five years includes adding 500 new Cult outlets — Cure.fit’s chain of fitness centres — across India.

“Cure.fit’s growing popularity amongst consumers validates the need for holistic, preventive healthcare solutions in the country. Our partnership with HRX will enable us to expand our market presence and consumer base,” Cure.fit co-founder Mukesh Bansal said in a statement.

“Hrithik is admired for the incredible passion and discipline he devotes to his fitness regime, his association with us will chart new growth opportunities for Cure.fit,” Bansal added.