Social media toxicity affects collective narrative, makes it divisive and destructive: Shah Rukh Khan

TIL Desk Bollywood/ Bollywood superstar Shah Rukh Khan on Thursday said the social media is often driven by a narrowness of views that “enclose” collective narrative and makes it more divisive and destructive.

In his address at the inauguration ceremony of the 28th Kolkata International Film Festival (KIFF) here, he said that the collective narratives in recent times have often been shaped by social media, which is often driven by a narrowness of views that limits human nature to its baser self.

“This sense of negativity often increases the social media consumption and such pursuits often enclose collective narrative and makes it more divisive and destructive,” said Shah Rukh Khan, who is also the brand ambassador of West Bengal.

He said that cinema now has a more important role to play in spreading that message of collective narrative. “I hope that festivals like KIFF and the city like Kolkata can emerge as the beginning of this positivity at this point of time,” the Bollywood superstar said.